02 Mar How important is Google My Business for my business?

Consider your Google My Business listing as one of your first impression online. Googly My Business is a free of charge tool that helps businesses to manage the overview of their businesss performance on Google. It is possible to promote your business website and profile as well as location, working/opening hours, products, services and much more. In today’s digital world it is more significant than ever to make sure your business is online. Having a website is only the first of many. The pictures you show, the ratings you receive and the comments are important indiciations for your company’s ranking. The best way to get quick online visibility is to create a thrilling appearance on Google My Business.

Increase local visibility

Do you know that more than one third of all search queries on Google have a local connection? More and more users are searching for information on services and products within a certain radius. Most of them do so on their smartphones and on the go. Especially if you want to improve the position for your business‘ appearing in local rankings, a Google My Business lisiting is the key to success. Google uses your location to display you the most alike results. With a Google My Business listing, your business can appear in local search results, with your contact details and a link to your website.

Google uses then the Google My Business lisiting in their search engine result pages. If someone searches for a product or service you provide and you are nearby, your listing is shown prominently at the top of the search results.

How Google define local ranking

The local results on Google are based basically on:

• Relevance: How well does your local business profile match to the search input?
• Distance: How far away is a potential search result from the location term used in a search.
• Prominence: Based on information that Google knows about a business as links, articles, reviews and positive ratings.

What if my business does not appear in local search results?

Your business may not appear in local search results for eleveant searches in your area. Therefore, it is important that the information about your business in Google My Business is always accurate, complete and relevant:

• Insert complete data: address, phone number, category and attributes
• Confirm your location
• Keep opening hours always up to date including special hours and holidays
• Manage & respond to reviews
• Upload high-quality photos

Mobile First – More and more users are searching for information about companies and products with their smartphones. Thus, your website must also be accessible to smartphones, flawless and be loaded as quickly as possible. Therefore, your website must be optimized for mobile devices as well.

Only Google decides to which point your business will be displayed and which ranking you will get. An exact position in advance is not guaranteed. Moreover, your business appears only if the search query doubtlessly matches your business. The correct business name in connection with your busniess location is necessary.

Advantages of Google My Business for your company

• Control the presentation of your business on Google
• Improved visibility in local search
• Monitoring and interaction with customers
• Increase reliability – customers who find your company listing on Google perceive your company as trustworthy

To sum up, your Google business account lisiting is slowly but surely becoming just as important as the homepage of your website.