03 Mar Video Content – The Rising Star

Flashing advertising banners and annoying pop-up banners are disappearing as a core competence from the digital marketing strategies of companies. Instead, the successful concept of content marketing is moving into the focus of advertising managers. The last few years have already impressively shown that a new era in content marketing has begun.

Hello it’s me… Content Marketing

What do a restaurant, a luxury jeweler and an Online-Shop have in common? They all want to gain new clients as well as long-term customer loyalty. An efficient and successful method is (as we all know) content marketing. But how is it possible to set yourself apart from the competition and do a successful digital marketing today? First, we should find out what users are looking for online. Or even simpler, what are they not looking for? Exactly, advertising! Essentially, they are looking for…

• Entertainment
• Information
• Exchange

In general, they are looking for exciting content.

Video Content – The Rising Star

Video content plays a major role. Videos break down boundaries and tell visual stories in a way that text and photos never can. Animated videos can explain every topic or idea, even if the topic is complex. Did you know that over 50% of all video content is viewed on mobile devices? The following facts also underline the importance of this channel:

• Higher variability & visibillity with the target groups
• Higher conversion rate
• Better SEO results
• Positive influence on purchase decision

If you want to be ready for the future, you should aim for a strong video strategy. Not only does it work successfully, the costumers also expect it.